Archive for May, 2007

mail2web.com Desktop Gadgets


Wednesday, May 23rd, 2007 | Category: Blog, mail2web.com

When we started back in 1997 mail2web.com was the best way to access your email from any computer anywhere, any time. Now, ten years later we still offer millions of people a safe, secure and reliable way to quickly access their email. Now we have added a new Vista Sidebar Gadget and a Google Homepage Gadget to make it even easier to access your email.

You can check them out here.

If you want to download our gadgets they can also be found here Vista Sidebar and the Google homepage.

Enjoy!

Stephen Nichols
Marketing Manager
SoftCom Technology Consulting Inc.

Why wait? Start Optimizing your site today!


Friday, May 11th, 2007 | Category: Blog, myhosting.com

One of the first things I think about when starting a new website or blog is SEO. And although I’m not an expert, there are still a few things that I can do that should help my site…

Maybe I should start from the beginning. Some of you may be asking “What is SEO”? Simply put, SEO stands for Search Engine Optimization, and is the practice of improving your ranking on Search Engines and therefore increasing the overall traffic volume to your site. We live in a competitive society, and everyone wants to be #1 in Google, but you’d be surprised at the number of simple changes you can make to your site that will help you get there.

First you need to start by figuring out what keywords you want to be successful for. You want to be specific to your business or target audience. If you sell “blue widgets”, you don’t want to rank well for “yellow gizmos”. This is where Keyword Research comes in. Determine what keywords work for you, develop a list, then start building your content around it. You want to make sure you include these keywords in your content wherever possible – without overdoing it. The best policy is to use the keywords naturally on your site.

But, it’s more than just on-page content. Remember Meta Tags? Yep, they’re still here, and you should probably use them too. For starters, put your keywords into the ‘keyword’ attribute, and a natural sounding description that includes some of your keywords into the ‘description’ attribute. There are also some other things to think about, including sitemaps, the Title tags on each of your pages, and even the URLs themselves. Keywords count there too!

And this is just the tip of the iceberg, there are a ton of other things you can do. But it’s important to remember that none of it will ever matter if nobody ever links to your site. The big search engines give you “cred” based on the number of other sites that link to you, especially the sites that are more highly trusted. Now this doesn’t mean you should start a “links” page on your site or join one of those spammy link exchanges. If your content is good, people will link to it. You can also use some Link Building techniques to help get things started. Of course the best way to do this is to build links naturally. If you are doing anything fishy and the search engines find out, you’ll take a hit.

But you don’t have to do it alone. There are literally hundreds of SEO Tools out there that you can use. Even our own Tools including the Search Engine Power Pack include options for choosing keywords, generating titles and meta tags and improving raking.

But don’t take my word for it, get out there and give it a try.

Tim Attwood
Product Manager
SoftCom Technology Consulting Inc.

Microsoft Exchange: not all offerings are created equal


Friday, May 4th, 2007 | Category: Blog, mail2web.com

Greetings,

We get a lot of inquiries from prospective customers asking what the difference is between our Microsoft Exchange offering  and that of our competitors’.  A perfectly reasonable question given the fact that we are all selling the same core software, but how that software is packaged makes an enormous difference.

First, the obvious points:

  • Price
  • Provisioning – is your account created instantly?
  • How much diskspace is provided – make sure to compare what is included + what is charged for additional space!
  • What are the service levels like?
  • What is the support like

I know we excel on all the above points but what’s often overlooked when looking for a hosted Exchange provider is the management interface. Essentially how easy is it to manage your account after you’ve paid and signed up?

Today, and over the next few weeks, I want to cover some of the things that we do that I feel are really unique in the market. Things that make our offering outstanding.

The first are some enhancements we’ve done to the OWA (Outlook Web Access) – the web-based option of Exchange for accessing your email, calendar, contacts and other personal information - that comes with all of our Exchange offerings.

Our customers can log into the OWA either by going to 

a. http://exchange.mail2web.com or
b. http://exchange.<yourdomainname>.ext ( an option for Business Exchange customers only).

Once you’ve logged in, you will see a stack of buttons on the left-hand navigation. We have added a button at the bottom of the stack, called “My Email Settings”. Click on this button and, while still within the OWA, you will now see a page that allows you to manage your account.

Rather than having to log into a separate control panel to access management functions, you can accomplish most tasks, like changing your password, display name or downloading your copy of Microsoft(r) Outlook(r), directly from the OWA with a single click.

mail2web.com Business Exchange customers even have the option of creating a unique OWA login page. The account administrator can even select from a variety of design templates, through the mail2web.com account control panel, to customize the OWA login page.

Check out mine: http://exchange.carthy.ca  

This is very handy if you are setting up an account for someone else and want to give them access to basic management features without exposing the mail2web.com brand (you may also want to customize the logo displayed in the upper, left-hand corner which can be quickly uploaded through the mail2web.com control panel).

We’ve made a ton of other improvements that we’ll continue to write about in the coming weeks.

And of course, if there is a particular feature you want to see, please leave a comment.

Thanks,
John Carthy
V.P. of Sales and Marketing
SoftCom Technology Consulting Inc.