One of the first things I think about when starting a new website or blog is SEO. And although I’m not an expert, there are still a few things that I can do that should help my site…
Maybe I should start from the beginning. Some of you may be asking “What is SEO”? Simply put, SEO stands for Search Engine Optimization, and is the practice of improving your ranking on Search Engines and therefore increasing the overall traffic volume to your site. We live in a competitive society, and everyone wants to be #1 in Google, but you’d be surprised at the number of simple changes you can make to your site that will help you get there.
First you need to start by figuring out what keywords you want to be successful for. You want to be specific to your business or target audience. If you sell “blue widgets”, you don’t want to rank well for “yellow gizmos”. This is where Keyword Research comes in. Determine what keywords work for you, develop a list, then start building your content around it. You want to make sure you include these keywords in your content wherever possible – without overdoing it. The best policy is to use the keywords naturally on your site.
But, it’s more than just on-page content. Remember Meta Tags? Yep, they’re still here, and you should probably use them too. For starters, put your keywords into the ‘keyword’ attribute, and a natural sounding description that includes some of your keywords into the ‘description’ attribute. There are also some other things to think about, including sitemaps, the Title tags on each of your pages, and even the URLs themselves. Keywords count there too!
And this is just the tip of the iceberg, there are a ton of other things you can do. But it’s important to remember that none of it will ever matter if nobody ever links to your site. The big search engines give you “cred” based on the number of other sites that link to you, especially the sites that are more highly trusted. Now this doesn’t mean you should start a “links” page on your site or join one of those spammy link exchanges. If your content is good, people will link to it. You can also use some Link Building techniques to help get things started. Of course the best way to do this is to build links naturally. If you are doing anything fishy and the search engines find out, you’ll take a hit.
But you don’t have to do it alone. There are literally hundreds of SEO Tools out there that you can use. Even our own Tools including the Search Engine Power Pack include options for choosing keywords, generating titles and meta tags and improving raking.
But don’t take my word for it, get out there and give it a try.
SoftCom Technology Consulting Inc.