It has been 100 days since I’ve taken over as CEO of SoftCom so I thought I’d give you a quick overview of my first hundred days at the helm. Before I take you through the highlights of the past few months, I’d like to say a few words about the genesis of SoftCom and how the name came about, as I get asked this question quite often.

It was 12 years ago that we embarked on this journey; a few friends from high school with a big dream. We were young, ambitious and ready to do whatever it took to succeed. However we were not quite sure exactly where to start. After a few days of discussions, a decision was reached. We were going to try our hand at web hosting, which was relatively new back then. It was meant to be one of the several technology services our founding group was going to pursue. With that decision behind us, we moved on to the next challenge, finding a name for our business. After some deliberation, the name SoftCom Technology Consulting emerged as the front runner, and was subsequently chosen as the name of the company. Collectively, we thought the name SoftCom was a good fit as it was the name of the computer club, which was instrumental in building our passion for technology. The “Technology Consulting” part was added to reflect our intention to offer an array of technology services.

As the business evolved, we realized providing web hosting services was our passion and that’s where we wanted to concentrate our efforts. At times, we felt our company name did not accurately reflect this and debated dropping the “Technology Consulting”, as well as acquiring a matching domain name. For one reason or another, the decision was always put off until later. That is, until last week. As of June 8, 2009, SoftCom Technology Consulting Inc. is no more. We have renamed the business as “SoftCom Inc.” and moved the web site to its new home at http://softcom.com.

The first order of business for us as we entered a new chapter in the history of SoftCom was to review our purpose and values. This was an arduous process but a necessary one to communicate the right message to our customers, partners and employees. I invite you to visit our “About Us” page to read about our Purpose & Values, and welcome any questions or comments you may have.

The next challenge for me was to fill the role I have long occupied as the head of Technology at SoftCom. I am very pleased to say we were lucky to find a perfect replacement in Mark Salerno, who is an industry veteran with 10+ years of experience in the web hosting space. Mark has most recently worked at Network Solutions as VP, Research and Development. He brings a wealth of subject matter expertise as well as years of executive management experience to SoftCom.

In addition to hiring Mark, we have brought on board Celal Ulgen as our Chief Marketing Officer. Celal is no stranger to SoftCom. As a matter of fact, he was one of SoftCom’s co-founders and we are thrilled to have him back. During his extended hiatus from SoftCom, Celal was quite busy making a name for himself as a marketer in the web hosting industry. Most recently he was involved in the Venture Capital markets focusing on infrastructure, e-commerce, and web services investments.

On the new development front, we have accomplished a number of different things. Just to name a few, we have launched mail2web.com Community Portal, wrapped up mail2web Live Exchange 2007 migrations and upgraded myhosting.com infrastructure. Many more exciting developments are in the pipeline, such as the impending mail2web.com re-launch slated for later this week and the long awaited control panel overhaul ready to kick-off in just a few weeks. We hope you will like the new mail2web.com design and would be generous to us with your constructive feedback. Please share your thoughts with us on the forums… We are listening.

As our journey continues, I will continue to write on this blog and bring you updates on the progress we are making as the new SoftCom, literally and figuratively. Stay tuned!

Thank You,

Turker Sokullu
CEO
SoftCom Inc.