Archive for September, 2010

Supporting Our Favourite Fan: UnMarketing!


Wednesday, September 8th, 2010 | Category: Inside SoftCom, SoftCom.TV

Our mail2web.com fanboy Scott Stratten, aka. UnMarketing, has just released his new book through Amazon “UnMarketing: Stop Marketing. Start Engaging” (not an affiliate link). I personally love the book and think its worth checking out for anyone interested in finding out how not to suck at social media.

In last year’s South By South West Interactive Festival we had a chance to sit down with this social media marketing expert and discuss his experience with our brands. Check it out.

Featured: Our Community Manager


Wednesday, September 8th, 2010 | Category: Inside SoftCom

I don’t know if you’ve noticed, but we’re kind of a big deal in social media. I kid, kid. But we do take social media seriously, as we love being as open and easy-to-reach as possible for our valued customers.

Recently, Techvibes featured our community manager, Melissa Smich, in a special segment they call 5 Questions. Wonder what she had to say? Find out now by checking out the article!


Not Your Average Corporate Video


Wednesday, September 8th, 2010 | Category: Inside SoftCom, SoftCom.TV

We’re not your average company, why would you expect an average corporate video?
Check out our new video from the Biz Media corporate video production company who blew us away with this concept, script, filming, editing and everything in between.